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WHAT IS THE OLFACTORY MARKETING?

With Olfactory Marketing we create positive Sensations, Memories, Memory, Emotions, Sensory effects, which will create an emotional bond with your customers.

WHAT IS THE OLFACTORY MARKETING?

With Olfactory Marketing we create positive Sensations, Memories, Memory, Emotions, Sensory effects, which will create an emotional bond with your customers.

Olfactory Marketing is a modern science consisting of using specific aromas in a business environment in order to arouse emotions, and thereby influence the behaviour of visitors, consumers and the mood of employees. In short, it is about creating “an olfactory memory” and impact through the sense of smell.

Each business requires a different and appropriate aroma to its establishment. There are studies that show that establishments that have scented environments to perfume their business sell up to 30% more. Using aromas in your business will help you differentiate yourself, attract the attention of the consumer and allow customers to stay longer in your establishment, which means increasing the possibilities of selling

BENEFITS OF OLFACTORY MARKETING

CREATE POSITIVE EXPERIENCES

 

Smell is our sense with more memory. Using the Aroma marketing in your company will activate the olfactory memory and the good experiences with your signature. The pleasant aromas reduce the stress, which generates a good memory of the brand. A study reveals that a customer’s well-being can increase sales by 38%

EARNING LOYALTY

The experience gains customer loyalty, awakening a good shopping memory with Sensory Marketing is the basis for your customers to repeat, intensifying positive memory

BRANDING

Make the difference from your competitors by building your Brand Image with Olfactory Marketing, with a unique and personalized Aroma that represents the most genuine part of your company. Create an Olfactory logo associated with your business, this reinforces the positive connection by establishing an emotional link

INCREASE THE PURCHASING INTENTION

 

The Olfactory Marketing awakens welfare in the clients , making them stay longer in the establishments which means a greater percentage of buying intention.

Reduces stress and brings comfort, customers perceive that pleasure unconsciously, and provides them a good memory of the brand.

 

ATTRACT ATTENTION TO YOUR TRADE

Increasingly, large and small businesses join the Olfactory Marketing with the intention of taking a differentiating step between the competition. Recreates an Aromatic context, actives behaviour structures through Smell, attracts the consumer and transfers places and moments that seduce the user to your establishment.

MODIFIES BEHAVIORS

It helps increasing a purchase Purpose among the customers, stimulating a defined aromatic preference oriented to the consumption of a specific product. Keep users in your establishment longer by creating a positive experience and increasing the intensity of the advertising message.

NEUTRALIZATION OF BAD SMELLS

Neutralizes unwanted odours either from your own establishment or from the ones nearby and generates a neutral environment

APPLICATIONS IN OLFACTORY MARKETING

 

Thematic Aromas

Close your eyes !! … Visualize mentally a cup of coffee, hot. very hot, freshly made, still smoky, with an intense aroma, the aroma takes us to moments of relax, tranquillity, peace, we savour coffee, now ……………. open your eyes !!, but you have no coffee in front of you, we have been able to smell the aroma of coffee mentally, through mental stimulation through the olfactory channel.

Corporate identity

Develop a brand identity and create bonds, memories and pleasant sensations to your customers and workers. The scents directly influence the concepts of what we want to transmit, generating a well-being and a positive opinion of the place where we are. Being able to give as a result, a better work environment and greater productivity as well as a good opinion of our customers.

Aromas Personalizados

First impression always counts